A landmark collaboration between CO2Lift® and Pilote Pilates recently debuted in Brooklyn with the LIFT + GLO event. The experience explored the synergy between oxygen-driven skincare and physical exercise, demonstrating how the two can work together to support overall vitality. Attendees were invited to experience a private Pilates session that highlighted the importance of circulation in achieving skin health.
CO2Lift®, developed by Lumisque Inc., is a patented treatment that brings carboxy therapy to the topical skincare market. By utilizing the Bohr effect, the treatment helps the body deliver a surge of oxygen to the skin, improving hydration and elasticity. This science-backed technology is used worldwide by professionals to support skin health at a deep, cellular level.
The activation was held at Pilote Pilates in Brooklyn, a studio known for its intimate and personalized approach to fitness. Guests applied the CO2Lift® mask before a private Pilates session, allowing the workout to drive blood flow and enhance the skin treatment’s effects. Lana Kerr, creator of CO2Lift®, noted that movement and oxygen delivery work together to support the body’s renewal process.
The evening also served as a launch for HERgevity, a movement focused on advancing education around women’s longevity and proactive health care. Nina Lato, SVP of Marketing and Retail for CO2Lift®, emphasized that HERgevity aims to empower women to invest in their bodies for the long term. The movement encourages women to see their health as a continuous journey that includes preventative care.
As the LIFT + GLO program expands across the country, it will continue to provide women with immersive experiences that blend science and movement. Future activations are planned to reach more cities, focusing on education and innovative health practices. By bridging the worlds of skincare and fitness, the initiative is setting a new standard for holistic women’s wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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